BRAND STUDIO 2022/07/11,Business Generation Z has become a potential stock in the consumer market. How to break through the pain points and attack the new blue ocean? Generation Z has become a potential stock in the consumer market. How to break through the pain points and attack the new blue ocean? key agent key agent Key Agent is a content area where Key Review Network communicates its brand image and expresses corporate social responsibility with readers. The content is produced by the BRAND STUDIO team. Subscribe to authors Favorite this article The amount of a cup of coffee per month, support the birth of good ideas, and enjoy a better reading experience.
support now What we want you to know is Payment old picture restoration methods such as credit cards are still attractive to Generation Z. The reward method of credit card allows Generation Z to earn while spending, and to achieve consumption and wealth management at the same time. The weak feedback channel can satisfy the consumption habits of Generation Z, which is the icing on the cake. Therefore, many banks have begun to cooperate with e-commerce platforms and other platforms to launch e-commerce feedback plus codes. Generation Z refers to the ethnic groups born from the late 1990s to the early 2010s.
The first generation Z ethnic groups have gradually entered the society and have begun to have spending power. According to the analysis report of Bank of America's " OK Zoomer: Gen A Primer ", it is predicted that in 2030, Generation Z will account for more than a quarter of the global purchasing power, and it is an important group that brands cannot ignore. Generation Z has become the mainstream of market consumption, deciphering the consumption habits of generation Z Generation Z is known as the digital native generation. They grew up in 3C products and social media.